A study by two Harvard academics shows how Google benefits by prominently displaying Flight Search in search results.
Google’s placement of its own flight-finding service in search results is resulting in lower click-through rates for companies that have not bought advertising, according to a study by Harvard University academics.
The study provides data for how Google’s placement of its own services amid “organic” search results may hurt competitors, which is the focus of an ongoing antitrust case between Google and the European Union.

Click here to read more.
The following two tabs change content below.

Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.