Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a ranking factor. In 2011, they launched the Page Speed reports and tools to help site owners speed up how fast their pages load.

Last year, Google published the findings of a study of the speed on the web. The study focused on three aspects of speed:

  • Page load time.
  • Execution speed of events.
  • The time it takes for browsers to render a downloaded page and its elements.

Data was represented in aggregate, but also by country, desktop vs. mobile and other factors.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.