Here’s how Google explains its updated author rank system:“Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.”

What does that mean? It means that if the content on a page is tied to an author who has a strong author rank in Google, that page’s search position will be higher than if it was not tied to an author, or if it was tied to an author with a lower author rank.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.