Google’s fluctuating page rank can be confusing.

Your new site or page might rank well initially but, after a week, it begins to drop, declining over time to a middle-of-the-pack slot. Why?

Matt Cutts, head of Google’s Webspam team, recently put together a video to explain the phenomenon.

Cutts said Google’s algorithms can, initially, have a hard time figuring out the original source of new content. Time changes that, however.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.