Google’s New Enhanced Campaigns for Display Advertising

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In a previous post, we discussed changes made to Google AdWords‘ pay-per-click (PPC) Enhanced Campaigns (for Search). These new Enhanced Campaigns are designed to give you more control over bidding and focusing on “context” to help you better target potential customers. Many of these features have also rolled over onto Google’s Display Network with a few subtleties specific to Display advertising (text, images, interactive & video ads).

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