Shel Holtz (@holtz) is the founder of Holtz Communication + Technology and a frequent speaker who I’ve interviewed many times on camera at trade shows and conferences. Holtz also has a super popular podcast he’s been producing since 2005 entitled “For Immediate Release.” Holtz researches all aspects of media and communications, and one area that’s become of particular interest is that of using fiction to tell corporate stories. Outside a coffee house in San Francisco, the two of us talked about when and why you would want to use fiction in your content marketing efforts.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.