What is an API? API stands for Application Programming Interface, but more importantly APIs are gateways for information to travel between disparate sources. An API is a delivery mechanism, much like a truck while delivering packages, or a train while freighting supplies. The API moves the data from one place to another. This is the reason why APIs are essential to the Big Data movement; they allow for combining enormous amounts of data from disparate sources. This allows for boundless creativity in developing applications, managing back-end data modeling systems, or creating net new services. Customer and market data is the new gold, but proper management is critical to maximizing its value.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.