According to the AAM, only 65 percent of magazines in the market today offer a digital version.
In the second half of 2012, close to 8 million digital magazines were sold, which was a huge leap from the nearly 3 million digital magazines sold in all of 2011.
Is this big?
The total number of digital subscriptions compared to print subscriptions is still estimated to be only between 1 and 6 percent of total circulation. For those of us in the publishing industry, we can attest, getting to this point hasn’t been easy.
Industry analysts are predicting that by 2015 close to 10 percent (and possibly 15 percent) of all subscriptions will be digital. By 2020 that percentage will swiftly move to over 50 percent. The growth we expect to see is just beginning. Is your company (and are you) prepared to handle it?
To help position yourself for large-scale growth I have created a growth preparation checklist you can print out and keep with you. This checklist won’t tell you what to do to grow, but it will help you ask questions to ensure you are setting yourself up for growth.
Click here to read more.