When building and maintaining your own brand, there are a lot of tools to implement that make a positive impact. A strong resume, confident face-to-face networking and making best use of social media and outreach apps are all great ways to cultivate the kind of reputation that will ultimately increase revenue. Another smart online tool for personal branding is a blog.
Think about your favorite companies that are either related to your industry or the ones that you frequent for personal reasons. Do they have blogs? Have you visited their blogs? If they don’t, or you haven’t, ask yourself this question: would you trust the information that came from a blog created and maintained by your favorite companies? Chances are that you would trust and rely on the information you found on a blog that had the backing of the businesses that you already love.
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