Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.

However it hasn’t simply rested on its laurels and expected the ‘likes’ to come rolling in.

In the past year we’ve reported on Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media.

Therefore I thought it would be interesting take a closer look at how the brand uses Facebook, Twitter, Pinterest and Google+.

This post is the latest in a series that has already examined the social strategies of several other major consumer brands, including ASOSTescoMcDonald’s and Red Bull.

Click here to read more.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.