Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March.
CPCs remained relatively flat month-over-month with little movement. Retail CPCs showed a slight decline for Google, showing relative softness compared to last year. It remains to be seen whether this is a temporary dip or a long-term indicator. Finance CPCs nudged up as the tax deadline approaches. Overall, Google CPCs are 1% up year-on-year, while Yahoo!-Bing is flat.
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