It seems to be a common song and dance in SEO–once the search engines give the thumbs up to particular link building tactic like blog commenting or guest blogging the spammers come out of the woodwork to use and abuse that tactic for as long as they can. As the old adage goes, if you build a better mousetrap someone is bound to breed a smarter mouse. It often feels like it’s Google versus the spammers and I’m not always sure who comes out on top. With Panda, Penguin, the page layout update, the EMD update and many others, Google is definitely trying to put the kibosh on “easy” link building tactics that many site owners have taken advantage of. But even with all the algorithm updates and refreshes it still sometimes looks the spammers are dominating the SERPs and keeping the deserving sites out of the top spots. So what’s a site owner to do?

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.