Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.
To find out how the sports giant makes the most of this opportunity, I thought it would be interesting to see how it uses Facebook, Twitter, Pinterest and Google+.
Like most global brands Nike has separate Facebook pages for each of its product categories. This includes golf, snowboarding and FuelBand, as well as two football pages – one for the American version of the sport and one for the version everyone else in the world plays.
As far as I can tell the latter actually has the most fans of any of the Nike pages (17.2m), followed by the main corporate account (12.3m) and American football (2.4m).
Most of the dedicated sports pages are updated on a daily basis with videos or images, while the corporate page is updated about once a week.
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