The Idea & History Behind the Concept of Relationship Building
“Relationship building” became a popular phrase fairly recently, but mostly so after all the high-profile link penalties and algorithm changes of the past couple of years. From a link building perspective, this is something that has always been important, but almost in a more offline than online sort of way.
With the rise of social media, that’s changed, so relationship building is becoming a more critical part of many aspects of SEO and SEM. It can lead to links of course, but it can lead to traffic and conversions, too, which is just as good as a link in many cases.
Realtionship building can lead to increased social signals for something that you produce. It can also lead to something good happening months down the road, something that you won’t even be able to measure.
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