On March 12, 2013, the Federal Trade Commissions released a new set of guidelines applicable to advertising undertaken by online businesses and affiliates. The rules are proving to be a bit of a shock for many affiliates, particularly their application to marketing efforts on Twitter.
FTC Wants The Truth
The Federal Trade Commission [“FTC”] is charged with protecting consumers in the marketplace. To do this, the FTC more or less assumes you, the affiliate, are up to something sneaky and then creates rules designed to put an end to your sneakiness. To this end, the first rule of marketing is any claim you make in advertising must be true and it must be backed up by objective evidence.
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