How to Prepare for Penguin 2.0: Take Off that Black Hat!

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What do Penguins, Pandas, and black hats have in common? Lots! Penguin is the most recent set of guidelinespublished by Google designed to clean up abuses in the field of SEO, and a new version is due out soon, according to Google’s Web Spam Czar, Matt Cutts. The impending event has marketers, reputation managers, and webmasters scurrying for cover.

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