Marketing is constantly evolving, which means marketers have to learn a lot of new strategies, tactics, and terminology (ahem, buzzwords) all the time. One of those words you’ve probably heard is “co-marketing,” which … really … isn’t all that new. It just doesn’t get talked about a lot.
But why is that? Not sure. Maybe because it’s kind of a weird territory in which marketers act more like networkers and salespeople than email marketers, content creators, and data analysts. Regardless, co-marketing is just a form of relationship marketing. And I think it’d be helpful for other relationship marketers to get a breakdown of what the heck co-marketing really is, and have accessible inroads to get started with it — even if you don’t have connections with industry big-guns.
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