Before anything else, here’s a little disclaimer. Backlinks built on social networks especially non-followed links don’t have direct SEO value as opposed to followed links. However, as social signals become a significant factor in search engine rankings, social media link building can definitely increase the social activities surrounding a website which can have a huge bearing on its SERP performance. But perhaps the key contribution of this marketing tactic in boosting a site’s number of visitors is through referral traffic.
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