In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTargetabout the newly launched “Facebook Phone,” released to little acclaim last week. As it turns out, the phone isn’t a phone at all(Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps called Facebook Home that puts the entirety of your Android-powered mobile device through the prism of a photo-centric Facebook experience.

I haven’t used it personally, but from afar it seems a little bit like the Windows Mobile interface that uses live tiles and lots of photos to make the phone experience more vivid and alive. Windows Mobile has been a commercial dud, but my wife has a Nokia Windows Mobile phone and adores it.

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Riaan Aggenbag

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