Google recently published a page called How Search Works, which gives insight into their content policies and the techniques they use to crawl and index content. Google also published their Search Quality Rating Guidelines –an abridged version of the manual, used by raters to manually check the quality of Google’s results. It’s not the full version, but it provides us with insight into the process Google uses to determine the quality of search results. And for the sake of making this technical information more digestible, I’ve compiled the most pertinent information into a few short paragraphs that define search quality rating, explains the process and outlines current guidelines.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.