Once upon a time I was a very naive, “go with the flow trust everyone” type of a kid. Nowadays I’m quite weary and sceptical towards everything people tell me which is quite hard for me especially being the free spirited Pisces I am. This is called Adapting.

I have also had to apply this adaptation process towards SEO because with Google you either adapt or the success of your online marketing could be compromised quite severely and swiftly. Long gone are the days when all you had to do was link exchange with a handful of highly authoritative sites with the exact key phrase you were targeting and voila, almost like magic there you were sitting pretty on top of the search engines. If you did that now, as in all of your backlinks possessing the same anchor text, your site wouldn’t rank very high and you might even face the possibility of being penalized. Therefore the Offsite SEO of a site should appear as natural as possible with a large variation of anchor text backlinks. This is called Googladapting.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.