You are a wise person with a business to run. Naturally, you have done your research like a good businessman does. Based on findings, you realize that in order to expand the business, you’ll have to up the ante some more and level-up. Information technology is here to stay and you’ll do wisely not to be left behind, right? So you get a web developer and a web designer who create an attractive, fully functional and easily navigable website for you.
And then what to write? Since information is available right there at the office, contentdevelopment is done in-house. Your people know the business, they have a clear understanding of what it is about. Who better to write about your business? Therefore, you delegate a content writer for the site right from your own team.
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