LinkedIn: The Ultimate Vanity Connection Engine?

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Ping. One new item in my inbox. My inbox doesn’t actually ping, but just run with it. ‘Mike, lets connect on LinkedIn’ reads the subject line. Could this be the next big connection in my life? The start of an incredible business relationship? The lead from heaven? I better not delay… I jump from email to LinkedIn to take a deeper look at this ‘Tavish McTavish’ chap who wants to connect. He runs a chain of laundry stores across Scotland – this may well actually be a potential client for me. Okay, he looks genuine, has a profile photo, a well filled out history and at first look, is relevant to my business. Connection request accepted.

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