One of the first things new marketers learn is the importance of keywords. These are the words by which your customers find you when they explore the search engines in hopes of getting the relevant results.
Keywords are such a critical component to being found online that e-commerce expert Gerry McGovern, in his book ‘Killer Web Content: Make the Sale, Deliver the Service, Build the Brand,’ christened them “customer care words.” These care words represent the things your customers care about, and they turn to the Web to the find the answers they seek. If your keywords match their ‘care words,’ your website is more likely to be found, and far more likely to be relevant to the person doing the search.
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