Marketers Will See Tumblr The Way They See Facebook And Twitter

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Yahoo’s acquisition of Tumblr will lead to more advertising on the blogging platform and allow it to compete with Facebook and Twitter, the way advertisers see it, said Fred Wilson, an early investor of Tumblr.

At the CM Summit in New York on Tuesday, Wilson told John Battelle that for the past year Tumblr has pushed its beautiful, native advertising system into the market.

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