Marketing in the Age of Social Ephemera

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What’s the first thing you do when you wake up in the morning?

a) Brush your teeth?

b) Wash your face?

c) Visit the john?

d) Check your smartphone?

If your answer is the fourth option (like 95% of us), you’d probably check the time of the day, see if anything interesting was posted on Facebook, tweet (or retweet) something, or Whatsapp your BFF on the other side of the island/continent/globe.

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