Searchers often come across Facebook “business” pages that were not actually created by the business or results without reviews. So how Google detects and removes results from larger sites, when they don’t have relevant content to a query?

Matt Cutts finds the question interesting and takes on it in the Webmaster Help video.

He says that Google in general looks at the value add or if there’s some compelling value add, even at the page level. Algorithms are also written to reflect the same guidelines. Matt referred to a blog, he wrote in 2009 “Give Google Feedback on No Results Pages”. People didn’t like having empty review sites even at that time and the blog post contained a form that could be filled up to report such pages.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.