Microsoft’s “Scroogled” ad campaign, which attacked Google over paid inclusion in shopping and Gmail over privacy, is coming to an end.

KQED reports that Microsoft will stop TV, newspaper and social media ads promoting the Scroogled message:

“That part is about finished,” Stefan Weitz, Microsoft senior director of online services, said on Thursday.

Microsoft launched the Scroogled campaign last November to attack Google’s all-paid-inclusion shopping search results.

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