Multi-Platform Media Usage is Not a Zero Sum Game

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There are some things in life that you don’t have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out on the golf course. Same thing with video games; I can kill computer aliens in a respectable fashion, but put me up against a crack team of 13-year-old gamers in a multi-player tournament and I’ll get crushed.

But an important thing to remember is how my enjoyment evolved over time as I improved.

The first time I broke 100 on the golf course you would have thought I just had my first child I was so excited, and from that point forward I couldn’t stop reserving tee times at every turn. One would think I would saturate my appetite for golf with so many rounds, but that wasn’t the case – the better I got the more I wanted to play.

This same concept applies to your media and Internet consumption.

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