Sound the alarm and jump for joy, Facebook is giving brands more freedom to play with cover photos! The use of text on brand cover photos has been lifted, leaving brands with 20% to catch a fan’s eye.
Previously, limitations on what can be included in cover photos prevented brands from being able to use this huge piece of real estate as a place to market activations, events, and promotions to fans. And ever since Facebook removed the ability to set a custom default landing tab, it’s been more difficult to drive traffic and awareness.
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