New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

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Moontoast and VideoGenie are teaming up to create a video ad unit for Facebook that will make it possible for “brand advocates” to record and submit their own user-generated videos straight to the Facebook News Feed.  That means if you’re a huge fan of say, Red Bull (and Red Bull decides to be part of the program), you can create a testimonial and share it on your news feed and Red Bull’s feed.  The submission could become a sponsored post, and people like and share it, and it could even get picked up by Red Bull themselves to promote it like any other Facebook News Feed ad.

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