Twitter today took the latest step in its bid to build up its advertising business, which some estimate could reach $1 billion in revenues this year: it has introduced keyword targeting to the platform. This means that brands and others can now plan and serve ads to users based on specific words in users’ tweets. Twitter says the service is rolling out across all of its ad network, mobile and desktop, covering 15 languages and all markets where it currently serves Twitter Ads. However, it is careful to point out that this will not mean more ads, but simply ads that are more specific to what you happen to be mentioning on the site.
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