During an SMX  West panel this week, Matt Cutts, head of Google’s web spam team, said that we’re going to have a “large Penguin update” in 2013.  Previously, we had one in May 2012 and one in October, and each targeted different aspects of what Google considers to be Web spam.

One of the BIG issues for Google is linking schemes, and lots of blog networks and link wheels were targeted in 2012.  Apparently, there’s going to be a major link company to be Google smacked next time around. So, if you’re buying links (you’re nuts) or you’re involved in any kind of link spamming, look to be crushed like a grape.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.