This year, for the first time, the majority of people in the US (56%1) own a smartphone. In this constantly connected world, people use mobile search throughout the day to find information, shop, and stay connected. Businesses, therefore, are making mobile a central part of their business and marketing strategy: from building better websites across screens to optimizing mobile ads. When speaking with advertisers we often hear questions like “What would happen to my organic clicks if my mobile search ads were paused?” They want to know how much of a role their ads play in driving people to their website.
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