In a multi-screen world, it’s increasingly important for advertisers to show relevant ads based on a user’s context: location, time of day, and device. We launched enhanced campaigns to help advertisers take full advantage of user context, maximizing the effectiveness of their ad campaigns.
We’ve been listening to your feedback, and in the next few weeks we’ll be launching new ValueTrack features for advertisers using keyword level URLs. These features will help advertisers achieve specific conversion and ROI goals, and make theupgrade to enhanced campaigns easier by:
- Directing users to a device-specific landing page at the keyword level.
- Enabling measurement of the effectiveness of campaigns by device.
Click here to read more.