Offline Data Targeting “Partner Categories” Now Available on Facebook

No Comments

Last week Facebook announced a new form of targeting options called “partner categories.” The use of “partner categories” allows an advertiser to target audiences based on offline data collected from third parties Acxiom, Datalogix and Epsilon.

The example below is from the Acxiom data category defining “high-end retail buyers.”

Using the data of offline activity from these third parties can only help make ads that much more relevant to your audiences.

Click here to read more.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts