Last week Facebook announced a new form of targeting options called “partner categories.” The use of “partner categories” allows an advertiser to target audiences based on offline data collected from third parties Acxiom, Datalogix and Epsilon.
The example below is from the Acxiom data category defining “high-end retail buyers.”
Using the data of offline activity from these third parties can only help make ads that much more relevant to your audiences.
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