ON SHINY NEW STUFF AND “OLD SEO”

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EO is at a crossroads.

Everything in the search industry is continually changing: Google is rolling out new algorithms, tools, and products; Bing is partnering with Facebook in ever more interesting ways; SEO toolsets are beingforced to change their approach; and techniques used by SEOs are continually being re-visited to test their validity.

Yet, there’s a paradox that exists amidst this feverish pace of change: Classic, boring, “old SEO” is still what works best.

Now, before you publicly flagellate me for sounding off with such sacriligious puffery, please continue reading.

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My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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