In theory, staying away from Google penalties should be simple. Google is constantly updating their blog and head of the webspam team Matt Cutts is constantly making videos and announcements to try and help people remain “white hat.” However, there is one rule that has recently been brought back to surface—Internet advertorials. What’s interesting about this is the fact that Google has expressed that this was against the rules back in 2007. It’s nothing new, yet Google has recently had to block a few different sites who were found guilty; thus prompting a reminder from Google to all sites interested in SEO.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.