Do you ever feel like you’re approaching your digital marketing without a map?
Welcome. Settle in and stay awhile. You’re in good company.
In working for years with nonprofits, I’m consistently amazed at the considerable time, energy, and smarts that organizations throw into their online marketing – via their websites, email marketing, social outreach, and online communities – without having an integrated view of the whole landscape in which their messages are moving.
Enter a little tool I call the Digital Roadmap.
The Digital Roadmap is your organization’s chance to get cartographic, by plotting on paper all the points of your online neighborhood. It’s an accounting of the ecosystem in which your organization presents itself, involving all of the properties, amenities, and public spaces that collectively shape public perception of your cause.
Click here to read more.