The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google. With all the changes, updates to Google best practices, updates to their algorithm, updates to their blogs… it seems like I am wasting half my day reading, worrying and preparing for the next upheaval in the SEO community. Just trying to figure out what is true and what is not true and figuring out what to do or not do is a full time job.
For online business owners and especially merchants, Google updates can mean the difference between tons of traffic or no traffic, tons of sales or no sales. With Penguin and Panda still in the fore front, news is constantly brewing about more updates to come. Much of this is speculation, and some of it is just plain false information, so be careful. Oh and by the way, there is no Zebra update…yet!
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