Let’s face it – managing social media for your business can be time consuming. In our recent social media survey, we found that 43% of small businesses spend 6 hours per week or more on social media. That’s precious time for a small marketing team (or army of one)! Given the investment of time required, and the need for someone with expertise, many companies opt to outsource their social media marketing to a consulting agency or individual. In this post, we examine the pros and cons to hiring a consultant vs. keeping your social media marketing in-house, and provide tips for making the right choice for your business.
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