First and foremost, I don’t work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.
The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and search engine optimization (SEO).
There are many who argue that this problem is of Google’s own making. They created a world in which abuse wasn’t only possible, but that was even very easy to abuse in the beginning. As some would say, they were talking the talk, but not walking the walk.
Some people even got mad. They would yell at Google that they couldn’t follow their guidelines because it put them in a situation that was like bringing a knife to a gunfight.
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