It’s been just over a year since the release of Penguin, Google’s search algorithm update aimed at weeding out black hat link-building strategies went live, penalizing the search rankings of websites that violated Google’s Webmaster Guidelines. The update had a profound effect on the worldwide web, essentially negating the effectiveness of some rather shady SEO tactics such askeyword stuffing and destroying entire SEO communities throughout India, whose main strategic focus was on providing link building services, as much as 80% of them worldwide, in fact.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.