Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
The study found that Pinterest use in the fashion retail and automotive industries is lacking. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
“Brands need to go forth and pin,” said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. “This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see.”
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