Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it. Without search engines, how would prospects find the content they’re looking for? If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Sometimes it blows my mind to think how far marketing has come just in the last few years — and how those changes just keep on coming.
This week’s marketing stories cover some noteworthy changes to some of these popular marketing channels and platforms. So before you head out in search of that pot of gold this St. Patrick’s Day, here’s what you should know about some key happenings in the marketing world this week.
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