Pinterest is for Creativity; Facebook for Communication

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Pinterest users (in the UK, USA and Canada) tend to find the social network useful for satisfying a range of creative urges, while Facebook users are more drawn to matters of communication and connectedness, details Vision Critical [download page] in a new study. Asked their agreement with a number of social network characteristics, Pinterest users were most likely to agree that it’s useful for ideas and projets (80%), that it’s easy to find things that interest them (75%) and that it’s inspiring to see what other people pin (64%).

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