It’s a typical Friday night quandary—you want to see a movie, but the question is, what movie should you watch? The decision to see a specific film actually involves quite a bit of research, and as moviegoers are increasingly turning to search to learn more about various titles, we have been able to identify general search patterns that give us insight into awareness and intent levels. In ‘Quantifying Movie Magic with Google Search,’ we examine how Google search and paid ad click patterns can predict box office revenue, and what digital engagement can tell us about the moviegoer decision-making process.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.