When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through in their writing. “Our traffic dropped off a cliff”, “we started laying people off”, “we have no idea where to start”, “we will probably go out of business”, etc.
Most Penguin work is reactive, where companies respond to a severe drop in traffic and try to recover. They didn’t see Penguin coming, and then BAM, they got hit square in the face.
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