Google’s decision to retire Reader, its RSS feed aggregator and curation tool, created a small furor among loyal users. They decried the decision as another example of a company out of sync with what its users actually want. It might seem like Reader is just another casualty in a long line of projects that Google tosses on the scrap heap every year. But this time is different. This isn’t Google Buzz or Google Wave. People know about Reader. People understand Reader. People use Reader. And most importantly, people like Reader.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.