SEO’s are marketers, even if sometimes we forget it. Surely by now many of you have listened to Wil Reynold’s talk on #RCS. If you haven’t, watch it here . Watching his presentation really inspired me. Furthermore, it made me realize that in order to accomplish #RCS, we need to first learn #RMS, Real Marketing Sh*t.
Incredibly enough, many SEO’s have forgotten what Wil put so plainly, “Business existed before search engines”, and I would add to that by saying “Marketing existed before search engines”.
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